Here’s some tips to help you grow your facebook group:

1. Build the Right Foundation

Set it up right. Make sure you choose a title, category and description that is most relevant to your brand or target demographic. Offer as much info as possible about your group including contact info, location, purpose. If you want to build real community, allow people to post comments, photos and/or videos in the group. You’ll likely want to make your group public so anyone can join.

2. Friends Build Friends

The best way to get people to join your group is through personal invitation – so get busy inviting your friends who are already in Facebook. Your friends’ friends will then notice that they joined a new group and may be interested in checking out the group.

3. Use Email to send Invitations

Facebook allows you to send group invitations to all of the contacts in your Outlook, Hotmail, Gmail, and Yahoo accounts, so don’t forget to invite everyone who’s not already a Facebook friend.

4. Update Regularly

Don’t build your Facebook group then leave it to stagnate for 6 months. Update your news and photos and videos and comments regularly. Update your group bi-weekly or more if possible, depending on the nature of your group.

5. Promote Your Group Outside of Facebook

Promote your Facebook group on your website, in press releases, in your blog. Wherever you have a presence online is an opportunity to feature your Facebook group and invite people to join.

6. Be Human, Be Friendly

Welcome new members, send out periodic emails to your group, encourage them to invite their friends. Don’t abuse your members by spamming them with irrelevant information, but keep it focussed on the topic of your group. You’ll notice that many people who join your group will not already be your “facebook friend” — so send them an invitation to become your friend.